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Content Lead
HandoffConstruction Technology company
Hybrid
Initialized Capital
Afore Capital
Y Combinator
Greycroft Capital
Nemetschek Group
Masco Corporation
About the role
- •Why join us? Handoff is the AI agent that runs a construction company.
- •We help remodelers automate estimating, streamline operations, and win more work
- •backed by real-time cost data, intuitive design, and workflows that “speak contractor.” With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we’re becoming the trusted partner for the people who build our homes.
- •We are backed by $25M+ raised from Y Combinator, Initialized, and Greycroft.
- •Our team is distributed across hubs in Austin, São Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users.
- •What you’ll do Build and own Handoff’s content strategy, from ideation to execution and performance tracking.
- •Develop a repeatable content playbook that drives scalable growth across SEO and other channels.
- •Lead SEO strategy, including keyword research, topic clustering, and optimization frameworks.
- •Partner with Product, Sales, and Customer Success to translate real user insights into content.
- •Establish clear KPIs and reporting to measure content performance and inform decisions.
- •Review and elevate content quality across all outputs, ensuring clarity, consistency, and impact.
- •Run structured experiments across content formats, channels, and messaging to drive continuous improvement.
- •Collaborate with content marketers and external contributors to scale production effectively.
- •Continuously refine strategy based on performance data, market trends, and company priorities.
- •About you 5–7+ years of experience in content marketing or content strategy roles, ideally in B2B SaaS or high-growth startups.
- •Proven track record of building and scaling content strategies or playbooks that drive measurable growth.
- •Strong copywriting skills, with the ability to produce and evaluate high-quality written content.
- •Deep understanding of SEO, including keyword research, clustering, and tools like SEMrush or Ahrefs.
- •Experience working cross-functionally with product, sales, or customer-facing teams.
- •Highly structured thinker with the ability to turn ambiguity into clear frameworks and plans.
- •Data-driven mindset, comfortable using metrics to guide decisions and iterate on strategy.
- •High ownership and bias toward action in fast-paced, evolving environments.
- •Bonus: Experience writing for contractors, trades, construction, or other blue-collar audiences.
- •Bonus: Exposure to product marketing, storytelling, or technical product education What we offer Competitive Salary + Equity Unlimited Paid Time Off (PTO) 401(k) Medical, Dental & Vision Insurance Life & Disability Insurance Flexible Spending Account (FSA) Dependent Care FSA (DC FSA) Relocation Allowance Top-Notch Equipment
- •Choose your laptop! Team Offsites