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Founding Demand Generation Manager
Basis AIAccounting Automation company
New York, United StatesSenior
Accel
GV
Khosla Ventures
Lloyd Blankfein
NFDG
Better Tomorrow Ventures
Marketing
About the role
TL;DR
Build and define go-to-market motions for Basis's core ICPs.
- •You'll be the founding owner of demand generation at Basis, building go-to-market motions for accounting firms and in-house finance teams.
- •Key Responsibilities Define target audiences and intent signals Test offers and launch campaigns Improve conversion paths and scale high-quality channels Deploy experiences to accelerate closed-won deals Work closely with cross-functional teams to connect Basis's narrative to measurable pipeline Requirements 5-8 years of experience in B2B demand generation Track record of building full-funnel campaigns Strong experimentation instincts Experience partnering with Sales and BDR/SDR teams Fluency with marketing and revenue tools
Required skills
Demand Generation
Domain expertise
fintech