About the role
TL;DR
Owns systems for audience identification, list building, and campaign performance analysis.
- •This is a new role at Ocrolus within the Growth Marketing team, focusing on intelligence and activation.
- •You will own the systems that identify target audiences, build prospecting lists, analyze product usage for expansion opportunities, and connect campaign performance to revenue impact.
- •Key Responsibilities Mine CRM, product usage, and intent data to identify new segments and expansion opportunities.
- •Build and maintain segmented prospecting lists for SDR and paid media campaigns.
- •Develop and operationalize ICP scoring within HubSpot and SFDC.
- •Build and maintain systems connecting marketing activity to pipeline and revenue outcomes.
- •Analyze product usage data to identify underutilized products and build targeted expansion campaigns.
- •Requirements 4+ years in B2B sales, marketing, or revenue operations at a fast-paced SaaS or fintech company.
- •Hands-on experience with HubSpot and SFDC (or comparable CRM/MAP).
- •Strong SQL and Snowflake proficiency.
- •Demonstrated ability to connect marketing activity to pipeline or revenue outcomes.
- •Experience working with product usage or behavioral data.
Required skills
SQLSnowflakeHubSpotSalesforcePythonJavaScriptGrowth MarketingRevenue Operations
Nice-to-have skills
GA4Anthropic API
Domain expertise
fintech
Tech stack
SQLSnowflakeHubSpotSalesforcePythonJavaScriptAnthropic APIGA4