EMEA Demand Generation Specialist (Maternity Leave Cover)
AlphaSense, Inc.Market Intelligence company
London, United KingdomMid
Goldman Sachs
CapitalG
SoftBank Vision Fund 2
Viking Global Investors
BDT & MSD Partners
J.P. Morgan Growth Equity Partners
MarketingNew
About the role
TL;DR
Execute regional marketing plan with pipeline and bookings as core measures of success.
- •{"about_the_role": "The International Marketing team is the glue between regional priorities and the global marketing organisation, working across everything from field events and sponsorships to demand generation and integrated campaigns.
- •The ideal candidate is a hands-on B2B marketer with experience marketing to Financial Services or Corporate audiences who thrives in a fast-moving, highly collaborative environment.", "key_responsibilities": ["Partner with the EMEA sales and SDR teams to ensure alignment of marketing activity with sales priorities and pipeline goals.", "Collaborate with other marketing team members to localize and execute campaigns in region.", "Measure, track and report the effectiveness of activities and provide recommendations for future campaigns/programs/events.", "Execute the EMEA 1:1 ABM programme in close partnership with sales pod leads, running quarterly client engagement against a defined set of focus accounts.", "Run the team's hosted event cadence, including breakfast briefings and broker-hosted events, as an established, repeatable programme.
- •Own end-to-end planning and execution: venue sourcing, speaker/broker coordination, guest lists, on-the-day delivery, and post-event follow-up with sales."], "requirements": ["2\u20135 years of experience in demand generation / growth marketing", "Proven experience partnering directly with sales and/or SDR organisations to deliver marketing-sourced pipeline.", "Demonstrated ability to plan, manage, and execute hosted events and client engagements to a high standard.", "Comfortable managing external partner and vendor relationships, including sponsorship logistics and contract deliverables.", "Must-have knowledge and experience: Google Workspace (GSuite), Salesforce, Marketo, Mutiny, and Tableau."]}
Required skills
Demand GenerationSalesforceMarketoProject ManagementB2B Sales
Nice-to-have skills
Tableau
Tech stack
SalesforceMarketoTableauExcelPowerPoint