Paid Media Specialist & Influencer Marketing Manager
anotherIdentity Management company
Mexico City, MexicoMid
MarketingNew
About the role
TL;DR
Manage paid media and influencer marketing campaigns to drive results.
- •Another.co is seeking a Paid Media Specialist & Influencer Marketing Manager to revolutionize strategic communication.
- •This role involves planning, implementing, and optimizing paid media campaigns, with a focus on amplifying influencer and creator content.
- •Key Responsibilities Plan, implement, monitor, and optimize Paid Media campaigns across Meta Ads and TikTok Ads.
- •Develop Paid Media strategies to amplify Influencer, Creator, and UGC content.
- •Manage campaign budgets and dynamically allocate investment according to performance.
- •Analyze the performance of creators, content, audiences, formats, and platforms to identify optimization opportunities.
- •Coordinate with Influencer Marketing teams to select content for paid amplification.
- •Requirements 4+ years of experience in Paid Media, Performance Marketing, Digital Marketing, and/or Influencer Marketing.
- •Hands-on experience managing and optimizing campaigns across Meta Ads and TikTok Ads.
- •Experience amplifying Influencer and Creator content through Paid Media strategies.
- •Knowledge of Influencer Marketing and Creator Marketing, including scouting, campaign execution, and performance analysis.
- •Strong understanding of performance metrics such as CPM, CPC, CTR, CPE, CPV, CPA, conversions, ROAS, and ROI.
Required skills
Performance MarketingA/B Testing
Domain expertise
martechconsulting
Tech stack
Google AnalyticsGA4