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About the role
- •Marketing at TRACTIAN The Marketing team at Tractian crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits.
- •Our cross-functional team, spanning Product Marketing, Customer Experience, Growth, Branding, and Events, is dedicated to acquiring new customers and possesses a deep understanding of the business.
- •We collaborate closely with many teams to elucidate how we can help our clients reach their full potential.
- •What will you do This professional will lead product enablement for new feature launches by transforming technical information into clear, engaging content that drives understanding and adoption.
- •They will create and manage high-quality assets
- •such as videos, product demos and tours
- •while collaborating cross-functionally to ensure consistent positioning.
- •Their work directly impacts how effectively teams and customers adopt new features, improving product usage, alignment, and overall go-to-market success.
- •Responsibilities Plan and execute enablement initiatives for new feature launches, ensuring each release is supported by clear, high-quality assets.
- •Translate product requirements, technical specifications, and engineering context into clear narratives and actionable enablement materials.
- •Create high-quality product launch and feature content end-to-end, including scripting (launch videos, guided demos, and feature explanations), capturing product screens and building realistic demos, producing voiceovers, editing videos, and developing visual assets that clearly showcase functionality and value.
- •Adapt launches into multiple formats
- •such as video, written content, FAQs, internal announcements, and training materials
- •while supporting Customer Enablement teams when needed.
- •Publish and maintain enablement assets across the appropriate channels, ensuring consistency in naming, versioning, and distribution.
- •Create complementary materials such as one-pagers, FAQs, quick guides, walkthroughs, GIFs, lightweight decks, and internal reference content.
- •Support internal communication around new feature launches, helping customer-facing teams understand feature value, ideal use cases, and main workflows.
- •Collect feedback on asset consumption, clarity, and effectiveness to improve future launch enablement efforts.
- •Manage a backlog of enablement assets by launch priority, impact, and release timing.
- •Define and maintain quality standards for demos, screenshots, scripts, videos, and other feature-related materials.
- •Help build and maintain a reusable repository of enablement materials organized by product and feature.
- •Measure the consumption and effectiveness of enablement assets to identify what drives understanding and adoption.
- •Use tools such as Figma to produce content about yet-to-be-released features based on their prototypes.
- •Identify recurring knowledge gaps and suggest improvements to how product changes are communicated across the organization.
- •Use tools such as Intercom and Arcade to set up in-product tours and guided product experiences that support feature adoption.
- •Requirements 3+ years of experience in product enablement, product education, customer education, product marketing, or similar roles focused on explaining SaaS functionality.
- •Previous experience creating enablement or educational materials for SaaS products and new feature launches.
- •Strong experience explaining product functionality clearly to both technical and non-technical audiences.
- •Hands-on experience producing product content end-to-end, including scripting, screen recording, voiceover, editing, and publication.
- •Strong video editing skills and the ability to independently create polished, engaging product videos.
- •Experience working cross-functionally with Product, Engineering, Marketing, Customer Success, and Support teams.
- •Strong organizational skills with the ability to manage multiple launch timelines, content formats, and priorities simultaneously.
- •High attention to detail and commitment to content quality, consistency, and technical accuracy.
- •Familiarity with Intercom or similar platforms for setting up product tours, in-app guidance, and feature adoption flows.
- •Comfortable working in a fast-paced, high-growth environment with evolving product priorities.
- •Self-starter with strong ownership and the ability to take projects from idea to final delivery with minimal oversight.
- •Bonus Points Experience in B2B SaaS product enablement, customer education, or feature launch communications.
- •Experience with feature prototyping on Figma.
- •Experience with prompt engineering and AI tools usage
- •it's awesome if you're an AI enthusiast.
- •Experience creating content for product adoption, release enablement, or internal go-to-market readiness.
- •Familiarity with video, audio, and visual content production tools such as Premiere Pro, Camtasia, Loom, Descript, Screen Studio or similar platforms.
- •Experience working closely with Engineering Managers or product development teams on feature communication.
- •Experience creating in-app onboarding flows, product tours, or guided experiences for newly released features (using Intercom or similar feature)