Director of Product Marketing
TalkiatryTelemedicine company
RemoteDirector
Sofina
Andreessen Horowitz
Left Lane Capital
General Catalyst
Perceptive Advisors
blisce/
Marketing
About the role
TL;DR
Lead clinician-facing marketing, owning positioning, messaging, and recruitment for mental health clinicians.
- •Talkiatry is seeking a Director of Product Marketing to lead clinician-facing marketing.
- •This role involves owning positioning, messaging, employer brand, and recruitment marketing for mental health clinicians.
- •Key Responsibilities Develop and own clinician positioning, messaging, and employer value proposition.
- •Conduct audience research to represent the voice of the clinician.
- •Orchestrate recruitment marketing campaigns and own key marketing channels.
- •Drive demand generation and deliver a qualified pipeline of clinician applicants.
- •Manage external agencies and collaborate cross-functionally.
- •Requirements 10+ years of product marketing or consumer marketing experience.
- •Deep expertise in positioning, messaging, and GTM strategy.
- •Strong audience research and insight skills.
- •Hands-on experience owning and operating marketing channels.
- •Experience marketing to healthcare provider or clinician audiences preferred.
Required skills
Product MarketingGo-to-MarketDemand GenerationContent MarketingCRMNLPLLMs
Domain expertise
healthtechhealthcare
Benefits & perks
Medical, Dental, Vision, 401K with match, Generous PTO, Paid holidays, Paid parental leave
Tech stack
PythonJavaScriptTypeScriptSQLGitLinuxJiraConfluenceFigmaPostmanSwaggerOpenAPIREST APIGoogle AnalyticsGA4Looker StudioExcelPowerPointWorkdayGreenhouseLeverMarketoOpenAI APIAnthropic APIGemini APILangChainHugging FaceNLPLLMs
