Senior Director, Lifecycle Marketing
SeedBusiness Banking company
Remote$200K - $230KDirector
Marketing
About the role
TL;DR
Owns the end-to-end lifecycle marketing strategy for acquisition, engagement, retention, and winback.
- •Seed is seeking a Senior Director of Lifecycle Marketing to own the entire member journey, from acquisition nurture to retention and winback, leveraging email and SMS channels.
- •Key Responsibilities Develop and optimize acquisition lifecycle strategies for lead capture, nurture, and conversion.
- •Own end-to-end lifecycle strategy including onboarding, engagement, cross-sell, churn prevention, and winback.
- •Drive strategy and execution across email, SMS, and push channels, ensuring brand consistency.
- •Build and own the lifecycle experimentation program, translating segmentation into differentiated journeys.
- •Requirements 8+ years in lifecycle, CRM, or retention marketing, with subscription or DTC experience.
- •Proven ability to build lifecycle programs from first principles and optimize for business outcomes.
- •Fluent in cohort analysis, retention modeling, and incrementality testing.
- •Deep fluency in modern lifecycle tooling (Iterable, Braze, Klaviyo, or similar).
- •High bar for craft and brand representation in communications.
Required skills
Email MarketingBrand Marketing
Nice-to-have skills
Google AnalyticsGA4Looker Studio
Domain expertise
healthtechbiotechhealthcare
Benefits & perks
Equity, Medical, Dental, Vision, Virtual Care, Fitness Membership, HSA, Supplement Discounts, Therapy Sessions, Coaching, Meditation, 401(k), Paid Parental Leave, Vacation, Sick Days, Personal Days, Company Holidays, Remote Work Stipend, Wellness Stipend, Pet Insurance, Disability Coverage, Learning & Development
Tech stack
Email MarketingGoogle AnalyticsGA4Looker Studio
