Director, Brand Strategy
RelayBusiness Banking company
Toronto, Canada$193,500 CAD - $236,500 CADDirector
Bain Capital Ventures
Better Tomorrow Ventures
Garage Capital
Tapestry
Industry Ventures
Entrée Capital
Marketing
About the role
TL;DR
Lead brand strategy and integrated marketing for Relay's go-to-market channels.
- •Relay is seeking a Director, Brand Strategy to lead brand strategy and oversee go-to-market channels including social, influencer, and content.
- •This role will ensure Relay's marketing operates as a cohesive, integrated system.
- •Key Responsibilities Drive integrated marketing campaigns from strategy through execution, ensuring on-time delivery.
- •Oversee social, influencer, content, and events channels, aiming for differentiated and remarkable creative.
- •Set campaign strategy, author creative briefs, and ensure alignment with stakeholders.
- •Measure brand health through awareness tracking, brand lift, and campaign effectiveness.
- •Lead and manage a team of three managers and approximately seven individuals.
- •Requirements Proven experience as an end-to-end integrated marketer with strong campaign execution skills.
- •Numerically fluent with the ability to critically analyze channel metrics.
- •Assertive and process-oriented with a demonstrated ability to implement marketing workflows.
- •Strong brand judgment and creative sensibility combined with operational rigor.
- •Experience leading teams and aligning stakeholders with competing priorities.
Required skills
Product MarketingStrategic PlanningExcelPowerPointNotionSlack
Domain expertise
fintech
Tech stack
NotionSlackExcelPowerPoint
