TL;DR
Lead Go-to-Market strategy, product marketing, and market development for Sword Health's AI cardiometabolic care solution.
- •Sword Health is seeking a Head of Go-to-Market for their AI cardiometabolic care solution, Pulse.
- •This role is critical for defining and executing the commercial strategy, product marketing, and market development for Pulse.
- •Key Responsibilities Develop compelling narratives, positioning, and competitive differentiation for Pulse.
- •Build and lead a team of solution specialists to support the commercial sales team.
- •Systematically identify and pursue new market opportunities globally.
- •Create buyer-facing materials and sales enablement programs.
- •Requirements 7+ years in product marketing and/or GTM with ownership of positioning and competitive strategy.
- •Demonstrated ownership of product marketing, GTM strategy, and sales enablement.
- •Experience working cross-functionally with sales and customer success.
- •Proven ability to build competitive intelligence from scratch.
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