Head of Ecom & Lifecycle
SuperpowerPersonalized Health company
San Francisco, United StatesDirector
Forerunner Ventures
Susa Ventures
Day One Ventures
Long Journey Ventures
Family Fund
Opal Ventures
Marketing
About the role
TL;DR
Lead e-commerce and customer lifecycle strategy, driving conversion and membership growth.
- •We’re looking for a commercially minded, hands-on operator to own the customer journey from first click to membership, driving website and lifecycle optimization.
- •Key Responsibilities Own the end-to-end customer journey from acquisition touchpoint through membership.
- •Develop and execute website and landing page conversion strategy.
- •Define and test offer strategy, packaging, and positioning.
- •Create quiz and personalization pathways to connect customer needs to the right experience.
- •Implement lifecycle programs for prospects showing intent but not immediately converting.
- •Requirements 5-8+ years of relevant experience, with scope comparable to a traditional director-level role.
- •Deep experience across ecommerce, CRO, lifecycle, or growth, ideally owning multiple funnel parts.
- •Proven track record of personally shipping landing pages, offers, experiments, quizzes, or lifecycle flows.
- •Excellent commercial judgment and ability to translate customer insight into hypotheses and experiences.
- •Strong quantitative instincts and comfort using data to prioritize and evaluate work.
Required skills
Growth MarketingProduct MarketingA/B TestingSQLPythonJavaScriptHTMLCSSGoogle AnalyticsGA4Looker Studio
Domain expertise
healthcareecommerce
Tech stack
JavaScriptHTMLCSSPythonSQLGitLinuxJiraNotionSlackGoogle AnalyticsGA4Looker Studio