About the role
TL;DR
Lead paid media strategy and execution for high-growth consumer brands, driving measurable impact and client success.
- •As a Director, Paid Media, you will be responsible for a small portfolio of high-growth consumer brands that have engaged with Darkroom to accelerate their growth.
- •You are one-half hands-on media practitioner, spending your day inside the ad platforms building, launching, and optimizing campaigns, and one-half strategic growth partner, architecting the omnichannel media plan and financial narrative behind it.
- •Key Responsibilities Build, launch, and optimize paid media campaigns directly inside ad platforms (Meta, TikTok, Amazon, Paid Search, programmatic).
- •Execute full-funnel programs across prospecting, mid-funnel, retention, and remarketing.
- •Scale media budgets from early-stage spend to $500K-$1M+ per month.
- •Lead client calls, QBRs, weekly updates, and executive presentations.
- •Connect performance insights to business outcomes for CMOs and founders, and own client satisfaction and retention across your portfolio.
- •Requirements 7+ years of hands-on paid media experience, with deep, personal, in-platform experience in at least one major channel (Meta, TikTok, Paid Search, or Amazon).
- •Experienced scaling accounts from under $50K to $500K-$1M+ per month.
- •Strong understanding of DTC economics (AOV, CVR, MER, CAC, margin, cohorts) and comfortable engaging in discussions around contribution margin and profitability.
- •Confident presenting performance insights to executives, and capable of managing founder or CMO relationships with clarity and calm.
- •Thrive working with Creative, Data, Retention, and other cross-functional teams, and strong at influencing without direct authority.
Required skills
SEMGrowth MarketingPerformance Marketing
Nice-to-have skills
Google AnalyticsGA4Copywriting
Domain expertise
ecommerceretailadtechmartech
Benefits & perks
Unlimited PTO + US holidays, Remote-First Culture, Health & Wellness, 401(k) program with company match, Profit-sharing opportunities, Parental Leave
Tech stack
SEM