About the role
TL;DR
Lead marketing strategy, conversion, and brand for a food-as-medicine startup.
- •Fitt Talent Partners is seeking a strategic and hands-on Marketing Leader for a venture-backed food-as-medicine startup.
- •This role will build and execute the company's marketing strategy, drive conversion, and oversee brand initiatives.
- •Key Responsibilities Build and execute the company’s marketing strategy across its B2B2C business model.
- •Develop and execute a conversion-rate optimization strategy across the patient journey.
- •Lead brand initiatives across messaging, packaging, web, content, social media, and public relations.
- •Develop and execute go-to-market strategies for new products and services.
- •Manage agencies and marketing performance, analyzing data to guide decisions.
- •Requirements Five or more years of experience in marketing, project management, or marketing leadership.
- •Experience in consumer health, wellness, food, food-tech, nutrition, or medical products.
- •Strong background in brand, consumer, product, or e-commerce marketing.
- •Experience developing and managing multiple channels, including web, email, CRM, social media, and search.
- •Demonstrated success managing people, agencies, vendors, or fractional service providers.
Required skills
Content MarketingProduct MarketingSEMEmail MarketingGo-to-MarketProject ManagementVendor Management
Nice-to-have skills
Growth MarketingPerformance Marketing
Domain expertise
healthcarefood
Tech stack
CRMEmail MarketingContent MarketingSEOSEMGoogle AnalyticsGA4ExcelPowerPoint