Director of Growth Marketing (B2B)
SentiLinkFraud Detection company
United States$180,000-$230,000Director
Andreessen Horowitz
Craft Ventures
Felicis Ventures
NYCA Partners
9Yards Capital
Marketing
About the role
TL;DR
Lead B2B growth marketing strategy and execution to drive pipeline and ARR growth.
- •SentiLink is seeking a Director of Growth Marketing to build and lead its pipeline generation engine.
- •This player-coach role will own the strategy and execution for generating awareness, engagement, and qualified pipeline across high-priority accounts.
- •Key Responsibilities Own SentiLink's growth marketing strategy and execution, accountable for pipeline and ARR growth.
- •Develop and execute an integrated marketing calendar aligned to company priorities and revenue goals.
- •Build end-to-end campaigns, defining objectives, audiences, messaging, and success metrics.
- •Partner closely with Sales to increase awareness, engagement, and pipeline generation for enterprise accounts.
- •Own SentiLink's organic growth strategy, including SEO and AEO.
- •Requirements 10+ years of B2B marketing experience, with significant ownership of demand generation or growth marketing for enterprise software companies.
- •Demonstrated success generating meaningful, attributable pipeline and revenue.
- •Strong experience building and executing integrated campaigns across multiple channels.
- •Hands-on experience with SEO and AEO.
- •Demonstrated people leadership.
Required skills
Growth MarketingDemand GenerationB2B SalesSEOContent MarketingDigital MarketingMarketing AnalyticsSalesforceHubSpotMarketo
Domain expertise
fintechcybersecurity
Benefits & perks
Equity, Health insurance, 401(k) plan with employer match, Flexible paid time off, Regular company-wide in-person events, Home office stipend
Tech stack
SEOGoogle AnalyticsGA4SalesforceHubSpotMarketo
