VP of Marketing
SentCommunication Platform company
New York, United StatesDirector
Bessemer Venture Partners
Companyon Ventures
Next Wave NYC
Urban Innovation Fund
CP Overture
Marketing
About the role
TL;DR
Lead marketing strategy and execution for a technical product, driving demand and pipeline growth.
- •Sent is an infrastructure for sending A2P messages across SMS, WhatsApp, and RCS through a single unified API.
- •We are seeking our first VP of Marketing to build and lead demand-focused marketing for our technical product, operating across self-serve growth and enterprise pipeline.
- •Key Responsibilities Own the full funnel from awareness to pipeline, including paid, SEO, lifecycle, content, events, and partnerships.
- •Architect the marketing foundation for a sales-led motion layered on top of self-serve, including account-based plays and outbound support.
- •Define and sharpen Sent's positioning as the market evolves and ensure consistent brand representation across all touchpoints.
- •Requirements 7+ years in marketing, with significant experience in demand generation or growth at a developer-first, API, or infrastructure company.
- •Proven experience taking a technical product upmarket and building an enterprise motion on top of a self-serve base.
- •Comfortable in the developer ecosystem, understanding community behavior and earning credibility.
Required skills
Demand GenerationProduct MarketingBrand MarketingGrowth Marketing
Domain expertise
developer-toolstelecom
Benefits & perks
Meaningful equity with high growth potential, Top-tier medical, dental, and vision, fully covered, 401(k) with 100% match up to 4%, Unlimited PTO, Beautiful NYC workspace with daily meals and unlimited snacks, New MacBook Pro + Apple Studio Display, Wellhub Gold or Equinox membership stipend
Tech stack
PythonJavaScriptNode.jsReactAWSGoogle CloudAzureDockerKubernetesCI/CDGitLinuxJiraConfluenceFigmaPostmanSwaggerREST APIGoogle AnalyticsGA4MarketoHubSpotSalesforce
