Product Marketing Manager, Ads
RobloxUser-Generated Content company
San Mateo, United States$217,130 - $263,710 USDManager
Altimeter Capital
Dragoneer Investment Group
Andreessen Horowitz
Tencent
First Round Capital
Warner Music Group
MarketingNew
About the role
TL;DR
Lead product marketing strategy and go-to-market execution for Roblox's advertiser tools and demand generation.
- •Roblox is seeking a Product Marketing Manager for its Ads product team, focusing on Advertiser Tools and Outbound Demand.
- •This role will lead the strategy and go-to-market execution for Roblox’s advertiser-side ads portfolio, establishing Roblox as a high-value advertising platform.
- •Key Responsibilities Lead go-to-market strategy, messaging, and positioning for advertiser-facing Ads products.
- •Own the product narrative for advertiser tools and outbound demand.
- •Partner with Product and Engineering to drive awareness and adoption of Ads Manager and self-serve capabilities.
- •Develop advertiser-facing product content, education, and sales tools.
- •Build and execute programs to increase advertiser awareness, consideration, and adoption.
- •Requirements 6+ years of product marketing experience with a global technology or advertising platform.
- •Deep experience partnering with sales, brand partnerships, or advertiser-facing teams.
- •Proficiency in messaging, positioning, and marketing/content strategy for advertisers and agencies.
- •Experience leading omnichannel marketing and demand-generation strategies.
- •Ability to drive deep internal partnerships and cross-functional alignment.
Required skills
Product MarketingGo-to-MarketDemand GenerationSalesProduct ManagementContent Marketing
Domain expertise
adtechgaming
Tech stack
Product ManagementGo-to-MarketSalesProduct MarketingContent MarketingDemand Generation