Marketing Manager, India
RobloxUser-Generated Content company
Gurugram, IndiaManager
Altimeter Capital
Dragoneer Investment Group
Andreessen Horowitz
Tencent
First Round Capital
Warner Music Group
MarketingNew
About the role
TL;DR
Marketing Manager to lead India's GTM strategy, focusing on social, influencer, and partner marketing.
- •We are seeking a versatile marketing leader to manage our marketing engagement across India.
- •As our first local marketing person in the region, you will design and execute a comprehensive GTM strategy that accounts for the diversity of the Indian landscape.
- •Key Responsibilities Design a scalable marketing framework for Tier 1 and Tier 2/3 markets.
- •Lead product launches across the region, prioritizing markets based on data and product-market fit.
- •Leverage social media to build a loyal community through influencer partnerships and localized social channels.
- •Collaborate with legal and policy teams to navigate regulatory landscapes.
- •Identify and secure presence at influential regional conferences and trade shows.
- •Requirements 8+ years of marketing experience with a deep, pan-regional focus across India.
- •Proven ability to operate independently within a strategic framework.
- •Experience managing marketing efforts in diverse environments. 5+ years in Consumer Tech with an understanding of the Indian consumer journey.
- •Ability to advocate for regional needs at a US-based HQ.
Required skills
Go-to-MarketSocial Media MarketingCommunity Management
Nice-to-have skills
Content MarketingBrand MarketingDigital Marketing
Domain expertise
gaming