Marketing Manager, Europe
RobloxUser-Generated Content company
Amsterdam, NetherlandsManager
Altimeter Capital
Dragoneer Investment Group
Andreessen Horowitz
Tencent
First Round Capital
Warner Music Group
MarketingNew
About the role
TL;DR
Marketing Manager for Europe to design and execute GTM strategy.
- •Roblox is seeking a versatile marketing leader to manage its marketing engagement across Europe.
- •As the first local marketing person in the region, you will design and execute a comprehensive GTM strategy that accounts for the diverse cultural, economic, and linguistic landscape of Europe.
- •Key Responsibilities Design a scalable marketing framework for Tier 1 and Tier 2/3 European markets.
- •Oversee the localization of marketing assets and ensure brand voice translates across key European regions.
- •Lead product launches across Europe, prioritizing markets based on data and product-market fit.
- •Build a loyal community through targeted influencer partnerships and localized channels.
- •Navigate varied regulatory landscapes, ensuring compliance with GDPR and local data privacy standards.
- •Requirements 8+ years of marketing experience with a deep, pan-regional focus across Europe.
- •Proven ability to operate autonomously and drive clear outcomes with minimal oversight.
- •Professional fluency in English; ability to understand, speak, or review content in German and/or French is a plus.
- •Experience managing marketing efforts in highly fragmented environments across diverse demographics and cultural perceptions. 5+ years in Consumer Tech with a deep understanding of the European consumer journey.
Required skills
Go-to-MarketSocial Media MarketingCommunity ManagementGDPRMarket Analysis
Domain expertise
gaming
Tech stack
GDPR