Direct Marketing Manager (Credit Card & Creative Strategy)
ProsperP2P Lending company
San Francisco, United StatesManager
BlackRock
Sequoia Capital
CrossLink Capital
Accel Partners
Agilus Ventures
Benchmark Capital
Marketing
About the role
TL;DR
Manage credit card direct mail marketing strategy, creative, and production.
- •Prosper is seeking a Direct Marketing Manager to lead creative strategy, campaign testing, and end-to-end production execution for its Credit Card direct mail portfolio.
- •This role will own the Credit Card direct response engine, working to scale nationwide promotions.
- •Key Responsibilities Lead the strategy, development, and rotation of Credit Card direct mail creative assets.
- •Manage end-to-end print and mail production, overseeing lettershop execution and deployment schedules.
- •Serve as the primary operational link with external creative agencies, print vendors, and lettershops.
- •Establish rigorous proofing, sampling, and audit controls to guarantee execution accuracy.
- •Partner with Legal, Compliance, and Risk to ensure all regulatory requirements are met.
- •Requirements 5-8+ years of direct marketing experience in financial services or consumer lending.
- •Deep working knowledge of direct mail production processes, including VDP and postal regulations.
- •Experience writing or evaluating direct response copy and managing agency partners.
- •Meticulous attention to detail with a proven track record of managing zero-defect campaigns.
- •Proficient in Excel, JIRA, and Confluence, with strong project management skills.
Required skills
ExcelJiraConfluenceProject ManagementCopywritingVendor Management
Domain expertise
fintech
Benefits & perks
401(k) with company match, Flexible time off, Paid parental leave, Annual wellness allowance, Comprehensive health coverage, Udemy access, Childcare assistance, Pet insurance
Tech stack
ExcelJiraConfluence