Content Marketing Manager (German-speaking Market)
CleraIndustrial Electrification company
Vienna, Austria€65,000 - €100,000Manager
MarketingNew
About the role
TL;DR
Owns content marketing strategy and execution for the German-speaking market.
- •This is a high-ownership content marketing role focused entirely on the German-speaking market, sitting at the intersection of brand, growth, and product.
- •You'll define the voice and messaging strategy that helps businesses discover, evaluate, and trust an AI-powered communication platform
- •and you'll own execution from end to end.
- •Key Responsibilities Own the content marketing strategy and execution for the German-speaking market.
- •Define and maintain brand voice across all stages of the customer journey.
- •Write and manage website copy, landing pages, and campaign messaging in German.
- •Produce high-converting copy for paid marketing channels including YouTube and Paid Social.
- •Develop and execute organic content strategies across social platforms.
- •Requirements 4+ years of experience in Content Marketing, Copywriting, or Growth Marketing.
- •Native German speaker with outstanding marketing writing skills; fluent English for internal communication.
- •Background in B2B SaaS or a fast-growing software environment.
- •Strong grasp of performance marketing principles and conversion-focused copywriting.
- •Hands-on experience with A/B testing and data-driven messaging optimisation.
Required skills
Content MarketingCopywritingGrowth MarketingPerformance MarketingA/B TestingSEO
Nice-to-have skills
User Research
Domain expertise
aiproductivity
Tech stack
A/B TestingSEO