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Brand Marketing Manager, Hong Kong
Blue Bottle CoffeeSpecialty Coffee company
On-siteManager
True Ventures
Google Ventures
Index Ventures
Fidelity
Morgan Stanley
Elevation Partners
MarketingNew
About the role
TL;DR
Lead brand management, marketing, and product strategy for Blue Bottle Coffee in Hong Kong.
- •Blue Bottle Coffee is seeking a Brand Marketing Manager for Hong Kong to lead brand management, marketing, and product strategy.
- •This role will drive functional strategy and planning, manage integrated marketing briefs, and lead go-to-market inputs and reporting.
- •Key Responsibilities Lead brand strategy discussions, ensuring an insights-led target consumer perspective.
- •Analyze consumer trends and categories to identify growth opportunities and ensure financial targets are achieved.
- •Develop and execute marketing plans and retail marketing strategy for product offerings.
- •Oversee the development and implementation of marketing programs and campaigns within budget.
- •Foster strong networks with key stakeholders including brand peers, collaborators, and key opinion leaders.
- •Requirements 5 years of relevant experience in a marketing, brand, or product leadership role, preferably in F&B, retail, or consumer-facing multinational organizations.
- •Proven success in developing brand strategies, marketing, advertising, promotional, and public relations efforts.
- •Strong analytical skills and ability to analyze quantitative and qualitative data to develop actionable recommendations.
- •Meticulous attention to detail and ability to manage through ambiguity.
- •Deep love for great coffee, food, and exceptional guest experiences.
Required skills
Brand MarketingProduct MarketingGo-to-MarketMarketing Analytics
Domain expertise
foodretail