Manager, Digital Marketing
KariusGenomic Diagnostics company
Redwood City, United StatesManager
Khosla Ventures
Softbank Vision Fund 2
General Catalyst
5AM Ventures
Gilde Healthcare
Seventure Partners
MarketingNew
About the role
TL;DR
Manage and optimize digital marketing channels to drive awareness and adoption of Karius's testing portfolio.
- •Karius is seeking a talented Digital Marketing Manager to accelerate awareness and adoption of their metagenomic testing portfolio.
- •This role will develop, execute, and optimize digital channel growth strategies to reach new markets and audiences.
- •Key Responsibilities Design and execute digital channel campaigns aligned with commercial strategy.
- •Support direct-to-provider and direct-to-patient channel strategies.
- •Drive digital marketing programs to generate qualified leads and influence pipeline.
- •Develop content and build measurement frameworks for data-driven optimization.
- •Present channel performance and recommendations to stakeholders.
- •Requirements Bachelor's degree in Business, Marketing, Sales or equivalent.
- •Minimum of 5 years of relevant experience in Marketing, Advertising, Analytics, Sales and/or Strategy Consulting, preferably within life sciences or healthcare.
- •Demonstrated track record of translating digital marketing programs into measurable commercial outcomes.
- •Strong analytical skills and excellent communication/presentation skills.
- •Experience translating complex scientific and medical topics into engaging digital content.
Required skills
Digital MarketingMarketing AnalyticsContent MarketingDemand GenerationLead GenerationSEMSEOGoogle AnalyticsGA4MarketoPresentation Skills
Nice-to-have skills
Product MarketingBrand Marketing
Domain expertise
healthtechbiotech
Tech stack
Google AnalyticsGA4Looker StudioMarketo