Senior Growth Marketing Manager, Commercial/Mid-Market
OutreachSales Engagement company
United StatesSenior
Sands Capital
Salesforce Ventures
Spark Capital
Premji Invest
STEADFAST Capital Ventures
Lone Pine Capital
MarketingNew
About the role
TL;DR
Owns GTM strategy and execution for Commercial/Mid-Market segments, driving pipeline and revenue growth.
- •Outreach is seeking a Sr.
- •Growth Marketing Manager to own go-to-market strategy and execution for their Commercial and Mid-Market segments.
- •This role operates at the intersection of strategy and execution, developing campaigns, shaping segment strategy, and owning field work.
- •Key Responsibilities Own segment strategy, defining and executing GTM programs for Commercial and Mid-Market segments.
- •Develop segment positioning, messaging, and targeting strategy in collaboration with product marketing.
- •Define and execute ABM strategy, building 1:1/1:Few account-based marketing programs.
- •Drive integrated campaigns across channels to drive pipeline for the assigned segment.
- •Build and execute field engagement strategies aligned with sales leadership.
- •Requirements 7+ years of B2B marketing experience, including enterprise B2B software/SaaS.
- •Experience with revenue marketing, demand generation, field marketing, ABM, or segment marketing.
- •Demonstrated experience applying AI and automation to marketing processes.
- •Track record of developing and executing GTM and campaign strategies with measurable business outcomes.
- •Strong focus on revenue and pipeline impact.
Required skills
Growth MarketingGo-to-MarketDemand GenerationProduct MarketingSalesforceHubSpotMarketoGoogle AnalyticsGA4ExcelPowerPoint
Nice-to-have skills
AWSGoogle CloudAzureTerraformDockerKubernetesCI/CD
Domain expertise
martechproductivityai
Tech stack
PythonJavaScriptReactNode.jsAWSGoogle CloudAzureTerraformDockerKubernetesCI/CDGitLinuxJiraConfluenceFigmaPostmanREST APIGoogle AnalyticsGA4Looker StudioMarketoExcelPowerPointSalesforceHubSpot
