Manager I, Performance Marketing
ScopelyMobile Gaming company
Canada$80,000 - $105,000 USDManager
New Enterprise Associates
Anthem Venture Partners
The Chernin Group
Greycroft Venture Partners
Evolution Media
Revolution Growth
MarketingNew
About the role
TL;DR
Manage performance marketing budgets and optimize campaigns to drive player growth.
- •Scopely is seeking a Performance Marketing Manager I to drive player growth and efficiency across digital marketing channels.
- •This role involves managing significant budgets and optimizing campaigns on critical mobile platforms.
- •Key Responsibilities Manage performance marketing budgets across multiple channels to maximize growth and profitability.
- •Strategize, execute, and optimize mobile campaigns on platforms like Meta, Google, and TikTok.
- •Locate, negotiate, and develop innovative acquisition solutions and marketing partnerships.
- •Design and execute A/B & multivariate testing and present results.
- •Contribute ad creative ideas and run creative testing with the Marketing team.
- •Requirements 3-5 years of experience in media buying, user acquisition, or performance marketing.
- •Strong analytical skills and attention to detail.
- •Proven ability to communicate effectively with cross-functional teams.
- •Hands-on experience with Facebook Ads and/or Google Ads is a plus.
- •Understanding of funnel conversion metrics, retention rates, and LTV predictions is preferred.
Required skills
Performance MarketingA/B TestingExcelGoogle AnalyticsGA4Looker Studio
Domain expertise
gamingadtech
Benefits & perks
equity, bonuses, healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, unlimited paid time off
Tech stack
ExcelGoogle AnalyticsGA4Looker Studio
