Manager, Brand & Product Marketing
HelloFreshMeal Kit company
Toronto, Canada$99,000 - $109,000 CADManager
HV Capital
Baillie Gifford
Upfront Ventures
Rocket Internet
Phenomen Ventures
Kinnevik AB
MarketingNew
About the role
TL;DR
Manage brand and product marketing for Factor meals in Canada, driving growth and market presence.
- •Join the Factor meals brand at a pivotal moment of growth.
- •As one of Canada’s fastest growing and largest ready-to-eat meal brands, Factor is changing the way Canadians think about convenient, nutritious food.
- •We’re looking for an experienced Brand Manager who’s ready to make a meaningful impact.
- •Key Responsibilities Own the local market positioning and key messages for the Factor Meals brand.
- •Define the strategy for how Canada goes to market amongst emerging trends in the food and health & wellness space.
- •Own the marketing campaign calendar in Canada including planning and developing both high impact local campaigns.
- •Own the product marketing strategy and plan to drive product education, build awareness and trial of new product launches.
- •Manage a seven figure marketing budget as well as track, report, and provide actionable insights on brand performance and KPIs.
- •Requirements A university degree in Marketing, Business, or other related field of study. 7+ years of brand or product marketing experience in a Tech, CPG, or DTC business. 2+ years of experience managing direct reports.
- •Proven track record of developing and executing successful marketing campaigns and new product launches.
- •Knowledge and passion for sports marketing and health & wellness marketing.
Required skills
Product MarketingBrand MarketingGo-to-MarketExcelPowerPoint
Domain expertise
foodretailhealthcare
Benefits & perks
Box Discount, Health & Wellness Benefits, RRSP Matching, Vacation & PTO, Family Benefits, Growth & Development, Work Hard & Have Fun, Diversity & Inclusion Initiatives
Tech stack
Google AnalyticsGA4ExcelPowerPoint