Senior Demand Generation Manager
RelayBusiness Banking company
Toronto, Canada$139,500 CAD - $170,500 CADSenior
Bain Capital Ventures
Better Tomorrow Ventures
Garage Capital
Tapestry
Industry Ventures
Entrée Capital
MarketingNew
About the role
TL;DR
Owns demand generation for upmarket SMBs, driving leads, pipeline, and revenue.
- •Relay is seeking a Senior Demand Generation Manager to own the upmarket and established SMB segment.
- •This role is crucial for acquisition plans, focusing on qualified leads, sales-assisted pipeline, and revenue contribution.
- •Key Responsibilities Own full-funnel demand strategy for the upmarket SMB segment.
- •Forecast, project, and manage monthly targets across all marketing efforts.
- •Build and run trust-building, full-funnel campaigns for a considered audience.
- •Own the direct SMB budget and deploy it effectively.
- •Requirements 5+ years in demand generation in a B2B SaaS environment.
- •Fluency across the full funnel, with a strong understanding of lead quality.
- •Proven experience owning a revenue-tied number and forecasting.
- •Comfortable building from scratch and using data to shape strategy.
Required skills
Demand GenerationMarketing AnalyticsSalesforceHubSpotLead GenerationPipeline ManagementMarket AnalysisContent MarketingEmail MarketingPerformance MarketingGrowth MarketingProduct MarketingBrand Marketing
Nice-to-have skills
PythonJavaScriptNode.jsAWSGoogle CloudAzureDockerKubernetesCI/CDGit
Domain expertise
fintechproductivity
Tech stack
PythonJavaScriptNode.jsAWSGoogle CloudAzureDockerKubernetesCI/CDGitLinuxJiraConfluenceNotionSlackExcelGoogle AnalyticsGA4Looker StudioMarketo