Product Marketing Manager
WayveAutonomous Driving company
London, United KingdomManager
Microsoft
Nvidia
SoftBank
Uber
Mercedes-Benz
Nissan
MarketingNew
About the role
TL;DR
Lead product marketing strategy for Wayve's AI software products for OEMs.
- •About us Founded in 2017, Wayve is the leading developer of Embodied AI technology.
- •Our advanced AI software and foundation models enable vehicles to perceive, understand, and navigate any complex environment, enhancing the usability and safety of automated driving systems.
- •Our vision is to create autonomy that propels the world forward.
- •Our intelligent, mapless, and hardware-agnostic AI products are designed for automakers, accelerating the transition from assisted to automated driving.
- •In our fast-paced environment big problems ignite us—we embrace uncertainty, leaning into complex challenges to unlock groundbreaking solutions.
- •We aim high and stay humble in our pursuit of excellence, constantly learning and evolving as we pave the way for a smarter, safer future.
- •At Wayve, your contributions matter.
- •We value diversity, embrace new perspectives, and foster an inclusive work environment; we back each other to deliver impact.
- •Make Wayve the experience that defines your career! The role We are seeking an experienced and results-driven Product Marketing Manager to lead the strategic positioning of Wayve's Embodied AI software products for OEMs.
- •You will develop and execute a global product marketing strategy to drive demand, awareness, and positive perception of our automotive products.
- •Your work will inform/educate automotive OEMs, Tier 1 providers, and SoC and systems architects about our products and establish Wayve as a leading AI developer for assisted and automated driving.
- •As the Product Marketing Manager, you will work across core teams, including Product & Strategy, Technical Business Development, Automotive, and Marketing, to create compelling narratives that showcase Wayve’s unique value proposition.
- •You will play a key role in developing marketing materials that will educate automotive OEMs, Tier 1 suppliers, and SoC and systems architects about our AI technology and establish Wayve as a leader in the future of driving automation.
- •We’re looking for a strategic thinker with exceptional communication skills to elevate Wayve’s market presence and help transform the automotive industry.
- •Key Responsibilities: Product Marketing Strategy: Develop and implement a global product marketing strategy that positions Wayve as a leading developer of Automotive AI, highlighting our Embodied AI software as the key enabler for OEMs transitioning to advanced assisted and automated driving.
- •Craft a compelling product narrative that differentiates Wayve in a competitive market, showcasing how our technology enables L2+, L3, and L4 automation via Embodied AI Define clear value propositions for Wayve’s product portfolio, highlighting unique selling points that drive adoption and engagement across the automotive sector.
- •Monitor and analyze market trends and competitive product offerings, particularly in ADAS and Automated Driving technologies, to inform product positioning and marketing strategies.
- •Campaign Development: Create and execute integrated marketing campaigns that communicate Wayve’s product vision and technological leadership to automakers, establishing a competitive edge in the market.
- •Lead the development of content and promotional materials that build trust in AI-driven driving automation and drive consumer interest.
- •Manage and track all product-related marketing activities, including website content, digital campaigns, product blogs, thought-leadership initiatives, co-marketing efforts with partners, and industry events.
- •Support Pipeline Growth: Develop marketing strategies that increase brand visibility and product awareness, generate leads, and support market expansion.
- •Collaborate with the Automotive and Technical BD teams to create sales enablement materials (e.g., presentations, competitive analysis, demos, and targeted campaigns) to support their customer engagments.
- •Cross-Functional Collaboration: Work closely with Engineering, Product Management, and Business Development to translate complex technical details about our Embodied AI products into compelling, customer-friendly messaging.
- •Develop internal training and product knowledge resources to ensure teams across the company understand our products’ value propositions and how they solve critical industry challenges.
- •About you In order to set you up for success as a Product Marketing Manager at Wayve, we’re looking for the following skills and experience.
- •Essential: Proven expertise in strategic positioning, value proposition development, and product marketing, specifically within the automotive industry.
- •Strong knowledge of the full B2B marketing mix and its role in driving pipeline growth, especially within complex, technical sales cycles.
- •Exceptional collaboration, communication, and project management skills with a keen eye for detail.
- •Demonstrated ability to prioritize and multitask effectively, especially when working with cross-functional teams, including technical engineering groups and senior leadership.
- •Resilient and optimistic when faced with challenges—able to view setbacks as opportunities for growth, while maintaining focus on long-term objectives.
- •Outstanding writing, editing, and content development skills with the ability to translate complex technical concepts into clear, compelling messaging tailored to a customer-focused audience.
- •Desirable: Direct experience in the AV industry or with automotive software and AI applications.
- •Technical background is an asset This is a full-time role based in our office in London (hybrid).
- •At Wayve we want the best of all worlds so we operate a hybrid working policy that combines time together in our offices and workshops to fuel innovation, culture, relationships and learning, and time spent working from home.
- •We operate core working hours so you can determine the schedule that works best for you and your team.
Required skills
Product MarketingGo-to-MarketB2B SalesProject ManagementContent MarketingMarketing AnalyticsStrategic PlanningCompetitive AnalysisProduct Strategy
Nice-to-have skills
Computer VisionNLPLLMs
Domain expertise
automotiveai
Tech stack
PythonJavaScriptTypeScriptJavaC++C#GoRustRubyPHPSwiftKotlinScalaRSQLBashCObjective-CPerlLuaElixirClojureHaskellDartReactVue.jsAngularNext.jsSvelteHTML