About the role
TL;DR
Manage CRM lifecycle and drive growth through customer journeys and cross-sell strategies.
- •Ornikar is seeking a CRM Manager to drive customer acquisition, activation, and retention for their insurance products.
- •This role is crucial for optimizing customer journeys and developing cross-sell opportunities.
- •Key Responsibilities Optimize customer activation and onboarding journeys to improve policy validation rates.
- •Develop and execute cross-sell campaigns to increase customer lifetime value.
- •Integrate CRM strategies into new product features and ensure seamless execution.
- •Analyze performance data and drive test & learn initiatives for continuous improvement.
- •Requirements 5+ years of experience in CRM lifecycle management with ownership of complex journeys.
- •Proficiency in advanced marketing automation tools like Braze, Salesforce Marketing Cloud, or Iterable.
- •Strong data analysis skills to measure performance and incremental impact.
- •Business acumen to prioritize impact and manage urgent tasks in a fast-paced environment.
- •Experience in a tech scaleup, SaaS, or high-volume e-commerce environment.
Required skills
Customer OnboardingA/B TestingGrowth MarketingProduct Marketing
Domain expertise
insurtechedtech
Benefits & perks
1 day of RTT per month, 25 days of legal leave, Free driving license, 1 day of remote work per week, Swile card, Transport reimbursement, Health insurance, Gym membership, Educational platform access, CSE partner discounts
