Manager of Growth Marketing (Lifecycle Lead)
KueskiLending company
RemoteManager
StepStone Group
Victory Park Capital
OnePrime Capital
Tuesday Capital
Rise Capital
Cometa
MarketingNew
About the role
TL;DR
Manage Kueski's CRM and MarTech stack to drive smarter, automated customer lifecycle engagement.
- •Kueski is seeking a Growth Marketing Manager to elevate its CRM capabilities by implementing smarter customer engagement strategies across multiple channels.
- •This role involves owning the MarTech stack and driving data-driven, automated customer journeys.
- •Key Responsibilities Own and evolve the lifecycle MarTech stack, focusing on integration and scalability.
- •Design and automate customer journeys using dynamic data and database logic.
- •Implement advanced personalization and conversion tracking tied to business outcomes.
- •Establish platform governance and operational health for the CRM environment.
- •Partner with Product, Data Engineering, and Data Science for enhanced tracking and model integration.
- •Requirements 4+ years in lifecycle marketing or CRM, with strategic experience in major platforms.
- •Proven experience integrating CRM with analytics/CDP tools for real-time audience activation.
- •Experience designing scalable, data-driven lifecycle architectures and automation.
- •Ability to activate advanced platform capabilities like real-time personalization APIs and control group measurement.
- •Strong analytical skills to translate behavioral data into lifecycle strategy.
Required skills
CRMEmail MarketingA/B TestingGrowth MarketingSQL
Nice-to-have skills
PythonJavaScript
Domain expertise
fintech
Tech stack
Email MarketingCRMPythonJavaScriptSQLGitJiraGoogle AnalyticsGA4A/B Testing