Marketing Strategy & Planning Manager
AshbyRecruitment Software company
RemoteManager
Thrive Capital
Founders Fund
Y Combinator
Elad Gil
Jeff Weiner
Lee Fixel
MarketingNew
About the role
TL;DR
Owns the technical and analytical foundation for marketing campaigns, performance measurement, and efficiency.
- •Ashby's Marketing team is scaling pipeline generation across a multi-product portfolio.
- •As the Marketing Strategy & Planning Manager, you will own the technical and analytical foundation for marketing campaigns, performance measurement, and efficiency improvements.
- •This role sits within Revenue Operations and partners closely with the VP of Marketing and her leadership team.
- •Key Responsibilities Implement and maintain robust tracking systems for marketing campaigns, including UTM parameter implementation and lead source attribution in HubSpot.
- •Build and maintain marketing dashboards covering SEO performance, website analytics, lead generation metrics, and campaign effectiveness.
- •Operate as part of the Revenue Operations organization, aligning Marketing, RevOps, and Business Systems teams.
- •Develop and implement data governance frameworks to maintain high-quality marketing data and ensure compliance with data privacy regulations.
- •Requirements 7+ years of experience in marketing strategy + operations, marketing strategic planning or a similar role.
- •SQL knowledge and experience with data manipulation.
- •Advanced expertise in marketing automation tools and strong understanding of lead management, campaign attribution, and web analytics tools.
- •Strong analytical skills with experience in data analysis and visualization.
- •Knowledge of data privacy regulations and compliance requirements (GDPR, CCPA).
Required skills
SQLHubSpotGoogle AnalyticsGDPRRevenue Operations
Nice-to-have skills
LookerProject Management
Domain expertise
martechproductivity
Benefits & perks
10-year exercise window for stock options, Unlimited PTO with four weeks recommended per year, Twelve weeks of fully paid family leave in the US, Generous equipment, software, and office furniture budget, $100/month education budget, Top-notch health insurance for you and your dependents, with all premiums covered by us
Tech stack
HubSpotSQLGoogle AnalyticsGDPRLooker