Technical Product Marketing Manager
AddeparWealth Management company
New York, United States$106,000 - $166,000Manager
8VC
Valor Equity Partners
D1 Capital Partners
Vitruvian Partners
WestCap
EDBI
MarketingNew
About the role
TL;DR
Drive product marketing and GTM strategy for Addepar's platform solutions.
- •Addepar is seeking a Product Marketing Manager to drive acquisition, engagement, and retention for priority customer segments.
- •This strategic role involves cross-functional collaboration to enhance product positioning and accelerate growth.
- •Key Responsibilities Develop and execute GTM strategies for data architecture, AI workflows, and alternative asset solutions.
- •Manage product and feature launch processes for successful market entry and adoption.
- •Serve as a subject matter expert, translating market insights into positioning and equipping internal teams.
- •Build cross-functional relationships to translate technical workflows into market-ready solutions.
- •Define product positioning and craft compelling messaging that articulates Addepar's value proposition.
- •Requirements 3+ years of product marketing experience, preferably in B2B SaaS, financial services, or fintech.
- •Full-stack product marketing experience with launching technical platform solutions and developing value propositions.
- •Excellent writing and communication skills to translate technical features into customer benefits.
- •Ability to see the big picture and articulate how product releases complement the platform narrative.
- •Experience designing and rolling out GTM strategies using multiple marketing channels and content types.
Required skills
Product MarketingGo-to-MarketContent MarketingProduct StrategyCompetitive Analysis
Nice-to-have skills
PythonJavaScriptSQLAWSGoogle CloudAzure
Domain expertise
fintechdeveloper-toolsproductivityai
Benefits & perks
bonus, equity, benefits
Tech stack
PythonJavaScriptSQLAWSGoogle CloudAzureDockerKubernetesCI/CDGitLinuxJiraConfluenceExcelPowerPoint