Director, Growth Marketing
OpenRouterLLM API company
RemoteDirector
Andreessen Horowitz
Menlo Ventures
Sequoia Capital
Figma
Fred Ehrsam
Marketing
About the role
TL;DR
Drive self-serve revenue growth for OpenRouter by building and running the marketing engine.
- •OpenRouter grows because developers find it, try it, and route more of their work through it.
- •You'll own turning that reach into revenue.
- •Key Responsibilities Own self-serve revenue growth: build and run the marketing engine that reaches developers at scale.
- •Plan and buy paid media across channels developers respect: search, social, newsletter and podcast/creator sponsorships, audio, OOH, and event sponsorships.
- •Own the AEO/SEO roadmap for openrouter.ai: classic organic search plus answer-engine visibility.
- •Run conversion optimization on key pages and flows (homepage, model pages, pricing, signup, credit purchase).
- •Own measurement for all paid activity: attribution design, incrementality and holdout testing, channel reporting, and the quarterly forecasting and planning cycle for the paid budget.
- •Support enterprise demand gen as an execution and thought partner: MQL/MQA generation programs and the measurement connecting marketing touches to pipeline.
- •Requirements 8+ years in growth or performance marketing, including meaningful time at a developer tools, API-first, or technical B2B SaaS company.
- •You've been directly accountable for self-serve or usage-based revenue (signup, activation, and spend) as your primary metric.
- •You've owned an annual multi-channel paid budget of $5M+, or scaled a program from seven figures into that range, and can walk through your CAC, payback math, and the channels you killed.
- •Hands-on with the measurement stack: product analytics (PostHog, GA4, Hex, or similar), attribution design, and at least one incrementality or holdout test you designed yourself.
- •You've owned or directed SEO for a technical product, and you have a working point of view on AEO: what changes when the search result is a ChatGPT answer.
- •You've built and run CRO/experimentation programs with real statistical discipline: hypothesis, test design, readout, decision.
- •Player/coach: comfortable executing solo today and building the function (agencies, contractors, eventual hires) as it scales.
Required skills
Growth MarketingPerformance MarketingSEOA/B TestingProduct Analytics
Nice-to-have skills
Brand MarketingDemand Generation
Domain expertise
developer-toolsai
Benefits & perks
Equity
Tech stack
GA4SEO