Director, Demand Generation
KlueCompetitive Intelligence company
Vancouver, CanadaDirector
Tiger Global Management
Salesforce Ventures
OMERS
BDC
Marketing
About the role
TL;DR
Drive Klue's go-to-market engine by owning demand generation campaigns and SDR strategy.
- •Klue is seeking a Director of Demand Generation to drive their go-to-market engine.
- •This role is crucial for ensuring marketing efforts reliably convert into pipeline, bridging the gap between marketing output and sales needs.
- •Key Responsibilities Own and execute demand generation campaigns from concept to launch across various channels.
- •Plan and manage Klue's event calendar, including virtual and in-person events.
- •Direct the SDR function, setting strategy, targets, and performance metrics.
- •Provide day-to-day leadership for Marketing Operations, optimizing workflows and processes.
- •Develop and implement AI workflows to enhance demand generation operations.
- •Requirements Experience running multi-channel B2B SaaS demand generation campaigns end-to-end.
- •Experience coordinating with sales or SDR teams on targeting, messaging, and talk tracks.
- •Experience planning and running events, both in-person and virtual.
- •Comfortable operating with a lean team and limited budget.
- •Some experience managing or closely overseeing another person's work.
Required skills
Demand GenerationB2B SalesCRMSalesforceHubSpotLead Generation
Nice-to-have skills
Community Management
Domain expertise
martechdeveloper-toolsai
Benefits & perks
Equity, Health Insurance, Dental Insurance, Stock Options, Paid Time Off, Professional Development, Remote Work Options, Dog-friendly Office
Tech stack
Email MarketingCRMSalesforceHubSpot