Creative Strategist
TruebillPersonal Finance company
New York, United States$95,000 – $125,000/yearMid
Accel
Bessemer Venture Partners
Y Combinator
Eldridge Industries
Cota Capital
Day One Ventures
Marketing
About the role
TL;DR
Drive performance across digital acquisition channels through creative experimentation and data analysis.
- •Reporting to the Head of Creative, you will help lead creative experimentation roadmap to drive performance across Rocket Money’s digital acquisition channels.
- •You’ll own the execution and analysis of creative testing across paid channels.
- •As a key player on the growth team, you’ll help shape strategy, uncover creative insights, and push the boundaries of creative performance.
- •Key Responsibilities Help the development and execution of Rocket Money’s creative testing roadmap.
- •Collaborate closely with the creative team to design, implement, and optimize creative experiments.
- •Conduct in-depth creative performance analyses, translating data into clear, actionable recommendations.
- •Establish yourself as an expert in creative experimentation within the app and web user acquisition space.
- •Research the latest algorithmic insights, creative trends (paid and organic), and forge strong partnerships with channel representatives.
- •Requirements 2-4 years of experience in user acquisition or data-driven marketing.
- •Excellent project management skills, balancing multiple creative projects and experiments.
- •Ability to manage a testing roadmap, prioritize experiments, and work cross-functionally.
- •Analytical with a focus on key growth KPIs (ROAS, CAC, LTV:CAC, etc.).
- •Expertise in mobile app user acquisition; web acquisition experience is a plus.
Required skills
Growth MarketingPerformance MarketingA/B TestingProduct Analytics
Nice-to-have skills
Product Marketing
Domain expertise
fintech
Benefits & perks
Health, Dental & Vision Plans, Competitive Pay, 401k Matching, Unlimited PTO, Lunch daily (in-office only), Snacks & Coffee (in-office only), Commuter benefits (in-office only)