Digital Marketing Manager, Paid Search
OneTrustCybersecurity company
Atlanta, United States$112,500 - $168,750 USDManager
Insight Partners
Coatue
TCV
SoftBank Vision Fund
Franklin Templeton
Generation Investment Management
Marketing
About the role
TL;DR
Manage and scale global paid search programs, driving strategy and performance.
- •OneTrust is seeking a Manager, Paid Search to lead and scale its global paid search program.
- •This role will drive strategy, execution, optimization, and performance reporting across regions, playing a critical part in how OneTrust reaches priority audiences through paid search and LLMs.
- •Key Responsibilities Develop and execute global SEM strategy across Google Ads, Microsoft Advertising, ChatGPT Ads, and other emerging platforms.
- •Own budget allocation, pacing, forecasting, and in-market optimization to maximize efficiency and business impact.
- •Lead end-to-end paid search operations, including campaign architecture, keyword strategy, bidding, targeting, ad copy, and landing page alignment.
- •Drive performance improvements through a data-driven optimization approach and lead testing of new search features and AI-enabled workflows.
- •Requirements Deep expertise in search engine marketing and paid search platforms.
- •Strong analytical rigor and ability to translate campaign insights into business impact.
- •Proven ability to develop strategy and manage execution details.
- •Experience in building reporting frameworks and performance dashboards.
- •Collaborative approach and ability to work effectively across functions and regions.
Required skills
SEMLLMsPerformance MarketingDigital MarketingMarketing Analytics
Domain expertise
martech
Benefits & perks
Comprehensive healthcare coverage, Flexible PTO, Equity RSUs, Annual performance bonus opportunities, Retirement account support, 14+ weeks of paid parental leave, Career development opportunities, Company-paid privacy certification exam fees
Tech stack
SEMLLMs