GTM GM, Fashion
MiroVisual Collaboration company
Austin, United StatesDirector
Accel
ICONIQ Growth
Dragoneer Investment Group
GIC
Scale Venture Partners
Atlassian
Leadership & General ManagementNew
About the role
TL;DR
Owns the strategy, go-to-market, and commercial success for Miro's fashion vertical.
- •{"about_the_role": "As GTM GM of Fashion, you will own the strategy, go-to-market, and commercial success of Miro for Fashion, one of Miro's newest vertical businesses, built to bring Miro's platform to how fashion and apparel brands actually work.", "key_responsibilities": ["Own the zero-to-one for Miro's dedicated fashion solutions: build the specialized workflows that show fashion and apparel brands how Miro fits into their business \u2014 from seasonal planning to day-to-day execution \u2014 then own the continued scaling as it grows", "Identify the use cases where Miro can win across fashion \u2014 spanning design, planning, production, merchandising, marketing, and retail execution \u2014 and translate them into a product and sales story fashion teams immediately recognize as their own problem", "Identify target accounts, map the champion and buying committee, and personally carry the earliest deals across the line.
- •Partner with our GTM organization to align them toward the industry", "Partner directly with Product and Engineering to turn what you know about how fashion organizations actually operate \u2014 the stakeholders, the workflows, the day-to-day realities \u2014 into roadmap decisions", "Represent Miro for Fashion externally: on stage at industry events, in front of design, merchandising, and retail leaders, and inside the ecosystem of tools and partners that shape how fashion brands work"], "requirements": ["Grown up in fashion \u2014 you've spent your career inside apparel, footwear, or fashion retail brands, and understand the industry's calendar, players, and pressures from the inside", "Lived through a full season \u2014 you've seen a season go from planning and design through production, buying, and execution, and know where it actually breaks", "Applied technology to the problem \u2014 you've used or helped bring in digital tools (PLM, 3D design, merchandising, supply chain, or similar) to solve a real seasonal-planning or execution problem, not just watched from the sidelines", "Comfortable selling \u2014 you've sold something, product, services, or a point of view, and know how to run and close a commercial conversation"]}
Required skills
Go-to-MarketSalesProduct StrategyBusiness DevelopmentMarket AnalysisStrategic Planning
Nice-to-have skills
Enterprise SalesPartnership Management
Domain expertise
retail
Benefits & perks
equity, wellbeing benefit, WFH equipment allowance, Learning & Development stipend
