User Acquisition Manager
InkittAI-driven Publishing company
San Francisco, United StatesMid
New Enterprise Associates
Khosla Ventures
Redalpine
Kleiner Perkins
HV Capital
Axel Springer
Marketing
About the role
TL;DR
Drive user acquisition growth through paid channels and data-driven experimentation.
- •Inkitt is building the Disney of the 21st Century, leveraging AI and predictive algorithms to discover and produce blockbuster stories.
- •They are seeking a User Acquisition Manager to drive growth through paid channels.
- •Key Responsibilities Own the strategy, execution, and optimization of paid user acquisition channels.
- •Design, launch, and analyze structured experiments to identify scalable growth opportunities.
- •Build and optimize campaigns for user acquisition, engagement, and revenue growth.
- •Partner with Growth, Product, Creative, and Analytics teams.
- •Evaluate channel performance with a focus on incrementality and business outcomes.
- •Requirements 2+ years of hands-on performance marketing or user acquisition experience.
- •Proven experience owning campaign strategy, execution, and optimization against growth KPIs.
- •Strong analytical skills to interpret data and make data-driven decisions.
- •Experience designing and executing structured testing roadmaps and experimentation frameworks.
- •Ability to work cross-functionally with Product, Creative, Growth, and Analytics teams.
Required skills
Performance MarketingGrowth MarketingGoogle AnalyticsA/B TestingProduct AnalyticsSQLExcelSEMSEOCRMMarketing AnalyticsCopywriting
Domain expertise
mediaentertainment-music
Benefits & perks
401k plan, Health benefits, Professional coaching, Team-building events, Unlimited access to Galatea app and CandyJarTV app, Unlimited budget for self-development books, Charity donation, Free lunch in office, Class Pass membership, Gym access, Dog friendly offices
Tech stack
PythonJavaScriptSQLGoogle AnalyticsGA4ExcelPostgreSQLMySQLRedisElasticsearchAWSGoogle CloudAzureDockerKubernetesCI/CDGitHub ActionsJenkinsGitLinuxJiraConfluenceFigmaPostmanREST APIReactVue.jsAngularNode.jsDjango