Head of Brand
InsifyBusiness Insurance company
Amsterdam, NetherlandsDirector
Accel
Visionaries Club
Frontline Ventures
Fly Ventures
Munich Re Ventures
Opera Tech Ventures
Marketing
About the role
TL;DR
Define and execute Insify's brand strategy for European SMEs.
- •As Head of Brand, you'll define Insify's brand strategy and ensure it resonates with European SMEs.
- •Key Responsibilities Set the brand strategy: positioning, narrative, and voice across all markets Work with a small team to translate strategy into work Become a deep product expert and integrate that knowledge into brand decisions Own brand health metrics and report on them Shape Insify's presence across all surfaces Requirements 8+ years in brand, with experience leading brand at a fast-growing company Experience taking a brand from scrappy to credible Deep product fluency and audience judgment Proactive, scrappy, and commercially savvy Strong writing and campaign execution skills
Required skills
Brand MarketingProduct MarketingGrowth MarketingStrategic PlanningProject Management
Domain expertise
insurtech