Senior Manager, Search Marketing
HometapHome Equity company
Boston, United States$140,000 - $155,000Senior
ICONIQ Growth
Gallatin Point Capital
Bain Capital
StartingFive
American Family Ventures
G20 Ventures
Marketing
About the role
TL;DR
Manage Hometap's paid search program across Google and Bing.
- •As Senior Manager, Search Marketing, you'll own Hometap's paid search program end-to-end across Google and Bing, managing a program in the $10-30M range with a clear mandate to scale efficiently and responsibly.
- •Key Responsibilities Own day-to-day strategy and execution across paid search programs on Google Ads and Microsoft Advertising, from campaign architecture to bidding logic to ad copy strategy.
- •Manage a $10-30M annual search budget with full accountability for CPL, conversion rate, and contribution to capital deployment targets.
- •Build and maintain keyword architecture, match type strategy, ad group structure, and negative keyword management.
- •Requirements 7+ years of hands-on paid search experience, including at least 3 years managing programs of $5M+ in annual spend
- •ideally with experience scaling a program toward the $10-30M range.
- •A demonstrated track record of scaling a paid search program (ideally during a build phase), including the ability to identify and capture new pockets of growth.
- •Deep hands-on expertise across Google Ads and Microsoft Advertising: campaign structure, Smart Bidding, SA360 (or equivalent), Performance Max, audience signal layering, and ad copy testing.
Required skills
SEMGoogle AnalyticsGA4Looker StudioExcelPowerPointSlackNotionGitJiraConfluenceFigmaPostmanREST APIgRPC
Domain expertise
fintech
Benefits & perks
equity, health insurance, remote work, generous PTO, parental leave, paid time off
Tech stack
SEMGoogle AnalyticsGA4Looker StudioExcelPowerPointSlackNotionGitJiraConfluenceFigmaPostmanREST APIgRPCWebSocketsRabbitMQCelerySidekiqLinearMonday.comAsanaLeverMarketoWorkdayGreenhouseLookerTableauPower BI