About the role
Lead marketing strategy, team building, and partner growth for a B2B/fintech company.
- •AtoB is hiring a Head of Marketing to own the entire marketing function and report directly to the CEO.
- •This is a scale-up story with a strong foundation.
- •Key Responsibilities Own end-to-end marketing strategy across brand, demand generation, content, lifecycle, partner marketing, PR, and the website Build and lead a high-performing marketing team, starting with two immediate hires (Lifecycle Email Marketer, Partner Marketer) and scaling from there Accelerate partner-driven growth by creating co-marketing programs, partner enablement materials, and joint go-to-market playbooks across major fuel networks and enterprise logistics partners Requirements 10-12+ years of marketing experience, with 3-5+ years leading a marketing function or team at a high-growth B2B or fintech company Player/coach energy.
- •You are hands-on, energetic, and comfortable writing copy in the morning and presenting board-level strategy in the afternoon Proven track record of building demand generation and lifecycle programs that drove measurable pipeline and revenue growth
Tech stack
MarketoGoogle AnalyticsGA4Looker Studio
Match insights
Tech:Marketo, Google Analytics, GA4, Looker Studio
Level:Director