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Iterable Lifecycle Marketing Manager
DutchPet Telemedicine company
Oakland, United States$85K - $115KMid
Forerunner Ventures
Eclipse Ventures
Bling Capital
Trust Ventures
Jimmy Fallon
Forecast Labs
Marketing
About the role
TL;DR
Turn interest in Dutch into membership through lifecycle marketing.
- •We're looking for a Lifecycle Marketing Manager focused on prospect marketing
- •turning awareness into action through targeted, high-converting email, SMS, and push programs.
- •Key Responsibilities Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable Own day-to-day execution of key prospect moments including: Lead nurture & prospect engagement sequences, Trial new conversion programs, Abandoned flow re-engagement, Promotional and time-sensitive offer campaigns Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail Requirements 3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing 3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing) Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging
Required skills
Email MarketingA/B Testing
Nice-to-have skills
Growth MarketingDigital MarketingContent MarketingSEOSEMPerformance MarketingProduct MarketingBrand MarketingCommunity ManagementSocial Media Marketing
Domain expertise
healthcare
Benefits & perks
Health, dental and vision insurance, Flexible PTO, 401k plan, Robust holiday schedule, Growth opportunities!