Senior Growth Marketing Manager (Subscriptions)
DuckDuckGoInternet Privacy company
Remote$178,500 USD annuallySenior
Union Square Ventures
OMERS Ventures
Tiger Global Management
Thrive Capital
GP Bullhound
Brian Acton
MarketingNew
About the role
TL;DR
Drive profitable paid subscriber growth through marketing campaigns and channel optimization.
- •Drive profitable acquisition of paid subscribers and work on related projects to help millions of people take back control of their personal information.
- •Key Responsibilities Manage high priority marketing campaigns, including planning, hands-on execution, testing, optimization, and analysis.
- •Create and execute a new marketing program for paid subscriptions.
- •Deliver results from new channel testing, creative testing, and by optimizing paid subscriber conversion.
- •Use aggregate measurement, experimentation, and strong judgment rather than user-level targeting and tracking.
- •Requirements 7+ years of experience in digital advertising roles, with 2+ years of experience in paid acquisition for freemium consumer subscription apps preferred.
- •Hands-on expertise standing up paid subscription programs from scratch, with a track record of scaling subscriber growth profitably against LTV and payback.
- •Track record partnering with Engineering and Product to build and optimize landing pages, funnels, product experiences, and instrumentation.
- •Advanced analytical and measurement abilities, including app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis.
Required skills
Growth MarketingPerformance MarketingMarketing AnalyticsSQLPythonJavaScriptExcelA/B TestingProduct MarketingSEMSEO
Nice-to-have skills
Product Management
Benefits & perks
Stock options, Paid parental leave, Office setup allowance, Co-working allowance
Tech stack
JavaScriptPythonSQLGoogle AnalyticsGA4Looker StudioExcelPowerPointNotionSlackAirtableMarketo
