Campaign Growth Operations - Greater China
BinanceCryptocurrency Exchange company
On-siteMid
MarketingNew
About the role
TL;DR
Drive user growth in Greater China by designing and implementing growth strategies and analyzing campaign performance.
- •Binance is seeking a Campaign Growth Operations specialist to drive user growth in the Greater China region.
- •This role involves designing and implementing growth strategies, coordinating channel operations, and analyzing data to optimize performance.
- •Key Responsibilities Design and implement user growth strategies, focusing on user activity and growth campaigns.
- •Coordinate channel operations, creative planning, resource coordination, and implementation.
- •Track data effects, output review reports, and drive platform user growth through differentiated operation strategies.
- •Analyze user growth data, evaluate strategy effectiveness, and drive business growth through data.
- •Monitor industry dynamics, policy changes, and competitive product trends.
- •Requirements Minimum 3 years of experience in activity operations, familiar with the Web3 industry.
- •Proven experience independently handling user growth projects with over a million users.
- •Proficient in various user operation methods; experience with social media growth activities is preferred.
- •Bilingual in English and Mandarin is required.
- •Self-driven, responsible, and able to work under pressure with strong cross-department coordination ability.
Required skills
Growth MarketingProduct MarketingMarketing Analytics
Nice-to-have skills
Social Media Marketing
Domain expertise
crypto
Tech stack
Growth Marketing
