Brand Campaigns Director
DuolingoLanguage Learning company
New York, United States$196,000 - $294,000 USDDirector
Marketing
About the role
TL;DR
Leads high-impact brand campaigns from concept to launch, uniting cross-functional teams to drive business results and brand equity.
- •{"about_the_role": "Duolingo's Brand Campaigns team builds culture-first ideas that make our brand famous and drive business results.
- •We\u2019re hiring a Brand Campaigns Director to lead high-impact, multi-workstream campaigns from concept to launch, uniting Brand Marketing, Brand Studio/Creative, Growth, Product, PR/Comms, regional marketers, and external partners.", "key_responsibilities": ["Formulate Campaign Brand Strategy: Translate macro brand positioning and long-term company goals into actionable, strategically sound creative briefs and overarching thematic campaign platforms.", "Own end-to-end strategy and execution for Tier 0\u20132 brand campaigns and partnerships, from business case and brief through creative development, production, launch, reporting, and retro.", "Lead cross-functional alignment across Brand Marketing, Brand Studio/Creative, Growth, Product, PR/Comms, Channel Owners, Regional/Country Marketing, and agencies to deliver cohesive, on-time launches.", "Drive culture-first ideas and tentpole moments that earn attention and support growth, partnering with internal creative and external production/media partners as needed.", "Champion Global Brand Governance: Ensure all campaign assets, messaging architectures, and localized iterations align strictly with Duolingo\u2019s global identity, tone of voice, and brand guidelines."], "requirements": ["10+ years leading integrated brand campaigns for world-class consumer brands or consumer tech, with measurable impact and examples across multiple channels.", "Hybrid Strategic & Creative Mastery: A proven track record of acting as a strategic planner or brand strategist, demonstrated by an ability to evaluate creative ideas through the lens of broader business objectives and long-term brand positioning.", "Proven success running multi-workstream, cross-functional programs end-to-end, aligning senior stakeholders, and delivering on time and on budget in fast-moving environments.", "Deep experience partnering with in-house creative studios and external agencies on concepting, production, and asset delivery across social, video, OOH, experiential, and partnerships.", "Analytical Proficiency: Deep fluency in qualitative and quantitative research methodologies, brand health tracking platforms (e.g., YouGov, Kantar), attribution modeling, and digital marketing performance data."]}
Required skills
Brand MarketingGrowth MarketingProduct MarketingStrategic PlanningProject Management
Nice-to-have skills
Product StrategyGo-to-Market
Domain expertise
edtechmartech
Benefits & perks
Equity compensation
Tech stack
Brand MarketingGrowth MarketingProduct Marketing
