Managing Director, Paid Media
DarkroomCreator E-commerce company
New York, United StatesDirector
Leadership & General Management
About the role
TL;DR
Lead paid media practice, driving growth for eCommerce and omnichannel brands.
- •Darkroom is seeking a Managing Director of Paid Media to lead its paid media practice, driving performance, innovation, and growth across various channels for eCommerce and omnichannel brands.
- •This role requires deep expertise in scaling Meta budgets and understanding omni-channel business growth.
- •Key Responsibilities Own media strategy across Meta, Google, TikTok, AppLovin, and emerging platforms, with deep expertise in Meta performance, creative strategy, and measurement.
- •Build and scale client P&Ls for DTC and omni-channel brands, modeling pro forma revenue, margin, and contribution scenarios.
- •Lead and scale a best-in-class Paid Media Department, establishing operational frameworks, workflows, and training systems.
- •Oversee department-wide budgets, staffing, and financial performance, ensuring efficient resource allocation and sustainable margins.
- •Requirements 10+ years in paid media and growth marketing, with 7+ years in DTC/eCommerce.
- •Proven Meta expert with experience managing $10M+ monthly spend and scaling eCommerce brands.
- •Deep understanding of media measurement, MMM/MTA, and platform updates.
- •Prior experience leading media teams within top-tier agencies or scaling internal brand media functions.
- •Mastery of the DTC P&L and understanding of how traffic, CPM, CVR, and AOV interact to drive growth.
Required skills
Growth MarketingPerformance MarketingStrategic PlanningSQL
Nice-to-have skills
PythonJavaScriptExcelGoogle AnalyticsGA4
Domain expertise
ecommerceretailadtechmartech
Benefits & perks
Unlimited PTO + US holidays, Health & Wellness, 401(k) program with company match, Profit-sharing opportunities, Parental Leave, Growth opportunities
Tech stack
PythonJavaScriptSQLExcelGoogle AnalyticsGA4