VP, Revenue Marketing
CaptivateIQEnterprise Software company
RemoteDirector
Sequoia
Accel
Bessemer
Foundation Capital
ICONIQ
Sapphire
Marketing
About the role
TL;DR
Lead revenue marketing strategy and execution to drive pipeline and revenue growth.
- •CaptivateIQ is transforming sales performance management.
- •As the VP of Revenue Marketing, you will own the go-to-market strategy and execution to drive pipeline and revenue growth.
- •This is a leadership role at the center of how we understand our market and how the market understands us.
- •Key Responsibilities Own accountability for pipeline and revenue KPIs across all sources of demand.
- •Design and maintain a performance measurement architecture covering funnel velocity, channel ROI, and pipe-to-spend / cost of acquisition.
- •Champion AI-native marketing operations using AI/agentic workflows to reset how demand gen, ops, and BDR run.
- •Lead the demand generation team, prioritizing high-impact execution over operational noise.
- •Guide the BDR organization, keeping cadences and messaging tightly synced with demand gen and field activity.
- •Requirements 10+ years of GTM leadership, featuring 5+ years driving revenue, demand, or field initiatives at scale.
- •Enterprise demand generation expertise is mandatory.
- •Proven ability to architect measurement systems and operational infrastructure.
- •Track record integrating Claude or GPT-based workflows into marketing operations.
- •Disciplined people leader with a track record of hiring, mentoring, and maintaining high standards.
Required skills
Revenue OperationsDemand GenerationGo-to-MarketAnthropic APIHubSpotSQLPythonJavaScriptStrategic Planning
Domain expertise
martechproductivity
Benefits & perks
Comprehensive Healthcare, Flexible Time Off, Annual Stipends, Work Anniversary Bonuses, Retirement Savings (US-Only), Premium Tools, Inclusive Community
Tech stack
HubSpotAnthropic APIPythonJavaScriptSQL