Head of Marketing
AtoBPayments company
San Francisco, United StatesDirector
General Catalyst
Bloomberg Beta
Y Combinator
Collaborative Fund
Mastercard
Elad Gil
Marketing
About the role
TL;DR
Lead marketing strategy, team building, and partner growth for a B2B/fintech company.
- •AtoB is hiring a Head of Marketing to own the entire marketing function and report directly to the CEO.
- •This is a scale-up story with a strong foundation.
- •Key Responsibilities Own end-to-end marketing strategy across brand, demand generation, content, lifecycle, partner marketing, PR, and the website Build and lead a high-performing marketing team, starting with two immediate hires (Lifecycle Email Marketer, Partner Marketer) and scaling from there Accelerate partner-driven growth by creating co-marketing programs, partner enablement materials, and joint go-to-market playbooks across major fuel networks and enterprise logistics partners Requirements 10-12+ years of marketing experience, with 3-5+ years leading a marketing function or team at a high-growth B2B or fintech company Player/coach energy.
- •You are hands-on, energetic, and comfortable writing copy in the morning and presenting board-level strategy in the afternoon Proven track record of building demand generation and lifecycle programs that drove measurable pipeline and revenue growth
Required skills
Demand GenerationBrand MarketingProduct MarketingGrowth MarketingPerformance MarketingB2B Sales
Nice-to-have skills
MarketoGoogle AnalyticsGA4Looker Studio
Domain expertise
fintechlogistics
Tech stack
MarketoGoogle AnalyticsGA4Looker Studio
