Digital Marketing Manager
Ansa BiotechnologiesDNA Synthesis company
Emeryville, United States$145,000 - $160,000Manager
Northpond Ventures
Cerberus Ventures
Blue Water Life Science Advisors
Altitude Life Science Ventures
Fall Line Capital
AIM13
Marketing
About the role
TL;DR
Develop and manage digital marketing initiatives to drive brand awareness and lead generation.
- •Ansa Biotechnologies is recruiting for a Digital Marketing Manager to join the Marketing team.
- •This high impact role will develop and manage multi-channel digital initiatives to drive brand awareness, lead generation, and customer retention.
- •The role requires a blend of creativity, marketing expertise, and analytical thinking, with an understanding of how to engage technical audiences in a digital-first environment.
- •This is a hybrid role located in Emeryville, CA.
- •Key Responsibilities Develop and execute comprehensive digital marketing strategies to drive awareness, lead generation, and customer retention.
- •Own the marketing automation platform (HubSpot) including campaign setup and execution for PPC, paid social, and email.
- •Manage lead data management and segmentation for data-driven targeting.
- •Design and implement A/B testing strategies to improve campaign performance.
- •Analyze KPIs, including traffic, engagement, conversion rates, and ROI.
- •Requirements Bachelor’s degree in marketing, communications, or a creative discipline. 3+ years of relevant experience in digital marketing.
- •Strong proficiency in HubSpot required.
- •Experience in SEM, SEO, and Google Analytics.
- •Excellent project management skills.
Required skills
HubSpotSalesforceSEMSEOGoogle AnalyticsDigital MarketingLead GenerationMarketing AnalyticsProject Management
Nice-to-have skills
SEMEmail Marketing
Domain expertise
biotech
Benefits & perks
Competitive salary and equity, Generous benefits package including health, dental, and vision, Ongoing professional development and training opportunities, A collaborative and innovative work environment, The opportunity to be part of a company at the forefront of synthetic biology and innovation
Tech stack
HubSpotSalesforceSEMEmail MarketingSEOGoogle Analytics