Senior Director, Customer Lifecycle Marketing - Usage & Engagement
AlphaSense, Inc.Market Intelligence company
Remote$192,000 - $235,000 USDDirector
Goldman Sachs
CapitalG
SoftBank Vision Fund 2
Viking Global Investors
BDT & MSD Partners
J.P. Morgan Growth Equity Partners
Marketing
About the role
TL;DR
Lead customer lifecycle marketing to drive usage and engagement for consumption-based offerings.
- •AlphaSense is seeking an experienced lifecycle marketer to build and scale a new function accelerating customer growth for its consumption-based offerings.
- •This role is ideal for a leader skilled in driving usage and engagement within an API-first environment.
- •Key Responsibilities Define the vision, strategy, operating model, and roadmap for Customer Lifecycle Marketing focused on usage and consumption-based offerings.
- •Establish repeatable and scalable processes, experimentation frameworks, and success metrics.
- •Design digital-first programs that accelerate time-to-value, encourage deeper and more frequent product utilization, and facilitate coordinated orchestration with Customer Success teams.
- •Develop and implement lifecycle strategies that increase customer usage of AlphaSense’s offerings, with a focus on API solutions.
- •Develop executive reporting and optimization strategies focused on metrics such as consumption-based revenue, product utilization, time-to-value, and engagement with key capabilities.
- •Requirements 10+ years of experience in high-growth, Enterprise B2B SaaS marketing, including significant experience leading post-sale marketing programs.
- •Demonstrated success developing and executing lifecycle strategies that drive measurable product usage or consumption, including in API-based customer environments.
- •Experience partnering closely across Marketing, Customer Success, Sales, and Product.
- •Strong analytical skills with experience using product and behavioral data to inform strategy.
- •Experience with usage-based or consumption-based business models.
Required skills
Growth MarketingProduct MarketingRevenue OperationsSQLProduct-Led Growth
Tech stack
PythonJavaScriptSQLNode.jsReactAWSGoogle CloudAzureTerraformDockerKubernetesCI/CDGitHub ActionsJenkinsGitLinuxJiraConfluenceFigmaPostmanSwaggerOpenAPIREST APIGoogle AnalyticsGA4Looker StudioMarketo
