Director of Product Marketing
ActiveCampaignMarketing Automation company
United StatesDirector
Tiger Global
Dragoneer Investment Group
Insight Partners
Silversmith Capital Partners
Susquehanna Growth Equity
Marketing
About the role
TL;DR
Shape market understanding and drive product adoption as Director of Product Marketing.
- •The Director of Product Marketing will shape market understanding through storytelling, drive adoption, and transform the PMM discipline.
- •Key Responsibilities Define and evolve positioning for Active Intelligence.
- •Translate complex AI capabilities into customer value.
- •Lead go-to-market strategies focused on adoption and usage.
- •Automate traditional launch mechanics using AI.
- •Arm Sales and partners with positioning and proof points.
- •Requirements Strong storytelling and narrative skills.
- •Experience with AI and its applications in marketing.
- •Ability to lead and manage a team.
- •Experience with experimentation-driven programs.
- •Strong collaboration skills with Product and Sales teams.
Required skills
Product Marketing
Domain expertise
martech